The AI-powered longevity platform inspired by Ruth Bell's remarkable journey to independent living beyond 100—helping you make smarter food and lifestyle choices, one decision at a time.

Keep It 100
Inspired by a Lifetime. Built for Yours.

Keep It 100
Inspired by a Lifetime. Built for Yours.

Keep It 100 began with one extraordinary woman.

Inspired by Ruth Bell, who remained independent well beyond 100 years of age, the app was created to preserve the habits, wisdom, and daily choices that helped shape her remarkable life. She didn't rely on miracle diets or trendy wellness fads. Instead, she built a lifetime of healthy routines—staying active, reading ingredient labels, limiting excess sugar and sodium, taking her medications responsibly, and making thoughtful choices every day.

Today, Keep It 100 has evolved into a comprehensive longevity platform that helps you apply those same principles to your own life.

Introducing Longevity Lens

At the heart of the experience is Longevity Lens, our AI-powered nutrition feature inspired by Ruth's lifelong habit of carefully reading every food label before putting an item into her shopping cart.

Simply scan a product's barcode or ingredients, and Longevity Lens analyzes what you're about to eat, helping you better understand ingredient quality, processing levels, added sugars, sodium, and other factors that may influence long-term health. Instead of guessing, you'll have actionable insights that make healthier decisions easier.

Whether you're grocery shopping, preparing meals, or looking for smarter alternatives, Longevity Lens helps turn everyday food choices into opportunities to invest in your future health.

Your Journey to 100 Starts Today

Longevity isn't built in a day—it's built through thousands of small decisions made over a lifetime.

Keep It 100 combines Ruth Bell's timeless wisdom with today's technology, giving you practical tools, personalized insights, and premium features designed to help you eat smarter, move more, and build habits that support a longer, healthier, and more independent life.

Because the choices you make today can help shape the life you live tomorrow.

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Keep It 100

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Brown Family Reunion 2019

Traveling The World

Ruth and her sister Esther Foushee in London in the 1980's.

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TRAVEL LOG

Keep It 100

The History Behind
Keep It 100

Ruth's mother was born Nellie Brown in Culpepper, Virginia in 1900.

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